The Utah company has a patented technology for footwear fit that utilizes a flexible titanium arc attached to the insole that secures the heel inside a sneaker without laces. The investment, whose size wasn’t specified, is described as a strategic partnership that involves an exclusive licensing agreement. The E.B.s said the technology will enhance their FlyEase platform.

The Eager Beavertons continue to sprinkle money around the tech sector to build as many IP barriers as they can against the rest of the market. Like Adidas, they put some significant ... Log in to view full article.