The Eager Beavertons contract to outfit all 32 teams on the field and sidelines will now run through 2028 after signing an eight-year extension to the existing deal that runs through 2020. The E.B.s in the last extension paid roughly $1.1 billion for the five-year extension that runs through 2020. It seems likely that this extension will be roughly in that same annual price range as both sides have been content with the relationship and the NFL’s ability to escalate fees is reaching limits.

With its long-term hold on the NBA that doesn’t expire until the 2024-25 season, the E.B.s have ... Log in to view full article.