Nike Ends Amazon Test
The Eager Beavertons have ended their experiment with selling a limited selection of products on the site after two years as it plans to focus on its direct business. Nike had originally agreed to work with Amazon in return for its willingness to help clean up unauthorized sales of Nike merchandise and counterfeits on its site, but the relationship never seemed to warm up. The E.B.s infrequent comments on the test were tepid, to say the least. If all it put on the site was relatively pedestrian products, the ... Log in to view full article.