Nike Buys Invertex to Strengthen Digital Business
The Eager Beavertons made their second acquisition in less than a month as part of its push to fill out its digital capabilities. Invertex, an Israeli company, has an in-store and online app that allows consumers to scan their foot and match that scan to the best possible fit in a particular shoe. In addition to an in-store scanner that a consumer steps on for the scan, the app allows a consumer to scan the foot using a cell phone camera. Obviously, this has significance for a company that intends to rapidly accelerate its online sales because of its ability ... Log in to view full article.