The fourth annual Cowen Gen Z and Millennial survey saw Nike and Adidas top the leaderboard of key athletic apparel and footwear metrics for 18-34 age demographic, while Lululemon made gains and Under Armour slipped a bit. The Eager Beavertons continue to lead “my first choice” polling for athletic performance apparel among the 18-24 (51%, up from 49% in ’20) and 25-34 (41% vs. 39%) age cohorts. Cowen credited the E.B.s’ innovation, vast omni-channel distribution globally, sophisticated supply chain, and $3B+ annual spend on demand creation. Adidas was first choice for 17% of the younger group, down from 23% last ... Log in to view full article.