Nike Acquires Data Integration Company
Datalogue is the Eager Beavertons’ newest tech acquisition to support its consumer direct acceleration and the first since John Donahoe took the reins at the beginning of last year. Nike will use Datalogue’s proprietary machine-learning technology to integrate raw data from its app ecosystem, supply chain and enterprise data, and transform it into actionable insights that are easily accessible. The New York City-based company’s team will be integrated into Nike’s Global Technology organization. Datalogue was founded in 2016, and has raised $2.75 million in two funding rounds, according to Crunchbase. Terms of the acquisition were ... Log in to view full article.