Nike shares were off about 3% on news of a backlash against the company for signing former 49ers quarterback Colin Kaepernick as a spokesperson for its new advertising campaign that will feature an ad with the tagline, “Believe in something. Even if it means sacrificing everything.” News of the ad involving the controversial former NFL player almost immediately lit up social media with various protestors burning their sneakers, cutting the Swoosh out of the apparel and so forth. Predictably, a somewhat smaller number took to social media to say that they would buy even more Nike product as a result ... Log in to view full article.