Net loss for the third quarter was $10,689,000 compared to a profit of $4,309,000, as revenues were off 32% to $61,708,000 from $91,057,000. Direct sales were $16.2 million, down 44% over last year, primarily due to lower Max Trainer sales and a related 37% reduction in advertising expense compared to last year. Segment gross margin plunged to 38.3% from 57.3%, mostly from unfavorable overhead absorption and a less profitable product mix. Retail (wholesale) segment sales were $44.8 million, down 27% from Q3 ’18, in part due to shipping delays to avoid recently imposed tariffs, as well as a decline in ... Log in to view full article.