While it has had success penetrating several key channels in the $5.5 billion domestic exercise equipment market, NLS remains very under-penetrated in the $3.0 billion EMEA market, the $1.1 billion APAC and $0.4 billion Latin American regions. A new leader and higher investment in a local sales force and marketing materials overseas are in place to help NLS achieve $60 million in international sales over the next three years. Currently, international is just 3-4% of sales.

While it believes that it will be able to restart growth in the U.S. in its direct business as it cycles through the replacement of ... Log in to view full article.