Moosejaw, Walmart Start New Brands to Foster Outdoor Participation
The Lithic hardgoods and Allforth apparel brands will be sold on Moosejaw’s and Walmart’s sites and a pilot of 50 stores in parent Walmart and in Moosejaw stores. The program is designed to fill what it sees as a void in the market between the low-end gear typically sold at Walmart and specialty gear sold at Moosejaw, and is targeting what it sees as an emerging market of newcomers to the outdoors, often not the traditional upper ... Log in to view full article.