With revenues projected to surpass $150 million this year and an 18-store test just now starting at its parent company’s retail stores, Mirror remains a fairly distant spec in Peloton’s rear view mirror, but as rear view mirrors unfailingly warn, “Objects May be Closer Than They Appear.”

The versatility of the Mirror platform strikes us as a significant advantage over Peloton which can offer lots of different workouts but all of them are tethered to a piece of exercise equipment that is, depending on your point of view, anything from a work of art to something you would only tolerate in ... Log in to view full article.