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Article Date: March 2020
Word Count: 642

Lululemon Girds Up for Covid-19 Using China Roadmap


The lulunatics finished 2019 with a 36% jump in profits to $298,021,000 in the final quarter ended Feb. 2 from $218,465,000 on 20% higher revenues of $1,397,491,000 up from $1,167,458,000 that included a 20% blended comp gain, lapping a 17% increase last year. Brick-and-mortar comps improved 9% while direct-to-consumer revenue increased 41% and accounted for 33% of the total. Traffic increased high-single digits in stores and over 30% online. Women’s comped up 12%, men’s vaulted 39%, and accessories gained 24%. North American revenues increased 19%, International was up 25% overall, and China was up 70%.

 

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