The Premier League club is in advanced negotiations with Nike over a long-term kit deal that would vault the Reds into the top tier of soccer sponsorships, ESPN FC reported. The total value of a new deal could exceed the £750 million ($984 mm) over 10 years that Adidas pays Liverpool rival Manchester United, a comparison that has likely featured prominently in the talks. Barcelona has the largest deal at the moment with the 10-year, £1 billion guarantee it gets from the Eager Beavertons, who extended the Spanish team’s contract last year through 2028. Currently, Liverpool is sponsored by New ... Log in to view full article.