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Article Date: March 2023
Word Count: 303

L.L. Bean Sales Were Down Slightly in 2022


The Maine-based outdoor retailer said that revenues registered a “slight decrease” last year, reporting the same $1.8 billion top line as in 2021, following record-breaking 14% growth coming out of the pandemic. Bean credited several initiatives for its performance, including investment in its omni-channel and mobile strategy, international expansion, and growing wholesale partnerships with Nordstrom, Zappos, Scheels and others. Top-performing categories in Active and Rugged also received ramped up investments, including footwear, apparel, gear and accessories. Bean opened

 

Best sellers last year were Travel (+23%), Boots (+24%), Inclusive Sizing (+15%) and Women’s ... Log in to view full article.

 


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