Kohl’s Active Brands Feature in Down Q2
KSS said that its active segment outperformed for the quarter as Nike, Under Armour and Adidas all contributed to the category’s digital sales jumping more than 70%. Champion drove unspecified strong customer demand, which the company will continue to lean into the future following FY19’s brand expansion. It also touted building out the inclusive sizes assortment for active. Under Armour and Adidas Plus, launched in Q1, and Under Armour Big & Tall, launched last fall, all posted unspecified growth in Q2. Kohl’s plans to take share in active, and plans to expand floor space and further emphasize leisure in the ... Log in to view full article.