Keds and SR Holdings are suing Hanesbrands in MA federal court, accusing its long-time licensing partner of trying to use trademark litigation to negotiate better terms for the Champion footwear license. Keds’ license to use the Champion name on sneakers pre-dates HBI’s acquisition of the brand, and the license renews automatically every five years. The deal was last renegotiated in 2017, then HBI sued Keds in 2020, accusing it ... Log in to view full article.