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Article Date: February 2022
Word Count: 95

K2-MDV Renames Itself Elevate Outdoor Collective


Seattle-based K2-MDV Holdings, parent of all K2 Sports and MDV brands, has rebranded itself Elevate Outdoor Collective, effective immediately. The group of brands, which was acquired from Newell in 2017 by Kohlberg & Company, will continue to be led by president and CEO John Colonna. The identity ... Log in to view full article.

 

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