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Article Date: June 2020
Word Count: 578

Industry Brands Issue Statements in Support of Racial Justice


Sporting goods companies came out in strong support of voices across the U.S. and around the world protesting the killing of George Floyd by Minneapolis police. Nike, which took a stand on the issue of police violence with its support and sponsorship of Colin Kaepernick two years ago, has come up with a “Don’t do it” campaign and a minute long video, imploring people “For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism.” Adidas retweeted Nike’s video, with its own message: “Together is how we move forward. Together is how ... Log in to view full article.

 


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