iFIT Buys Everesting Event Company
The NordicTrack, ProForm and Freemotion parent has acquired endurance hiking event creator, 29029, which helped popularize Everesting, or climbing 29,029 feet over multiple sessions, the cumulative equivalent of Mt. Everest. iFIT will integrate 29029 events and community into its 6 million connected fitness members, while also gaining entrance to the experiential events and well tourism ... Log in to view full article.