Hydro Flask parent Helen of Troy mapped its plan to move Hydro Flask forward after its down Q3, in a presentation at the ICR Conference. The miss was caused by some unique situations, HELE averred, including the lack of a meaningful Back-to-School season and anniversarying last year’s peak of the “VSCO Girl” trend, along with a massive East Coast distribution build up and subsequent market share gain in Q3 ’19. It sees large whitespace in new product adjacencies, which ... Log in to view full article.