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Article Date: October 2020
Word Count: 493

Hoka Gains Drive Deckers to Record Quarter


The bottom line improved 41% in the important fiscal second quarter to $107,149,000 from $75,916,000 on 15% higher revenues of $623,525,000 up from $542,205,000 driven by continued brand momentum from Hoka and a small gain from Ugg. The topline increase came largely from a 74% jump in DTC sales to $171.9 million, including a +86.2% blended comp, bringing the direct business to nearly 28% of the total from 18% last year. Wholesale inched higher, growing 2% to $451.6 million. Domestic sales grew 19% to $427.4 million and International was up 6% to $196.1 million. In total, the sales number was ... Log in to view full article.

 


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