Champion will account for about $1 billion in incremental sales over the next three years, and innerwear will contribute another $200 million, driving the top line to about $7.4 billion by 2024, according to the Full Potential roadmap set out by CEO Steve Bratspies, who took the HBI helm last summer. The three-year plan implies a 6% CAGR from 2021’s forecasted sales of $6.25 billion, and will also expand operating margin to 14.3%, a 100 basis point improvement over this year’s guidance. The company will redirect about $160 million in spending over the period towards brand marketing and technology, doubling ... Log in to view full article.