Hanesbrands Launches C9 at Amazon
Champion’s value-priced performance athleticwear line is now an exclusive for the online retail giant after Target declined to extend its contract with HBI for the brand. Amazon also sells a broad assortment from big brother Champion in its Amazon Fashion store, but C9 gets its own separate branded storefront on the site to differentiate them. C9 is launching on Amazon with over 100 styles of men’s, women’s and children’s activewear, innerwear and accessories, which HBI expects to expand over time. Target moved last year to replace C9 with a new private label activewear brand, All in Motion, which it designs ... Log in to view full article.