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Article Date: May 2021
Word Count: 131

GoPro’s DTC Strategy Begins to Pay Off


Net loss improved to $10,168,000 in Q1 from a loss of $63,528,000 last year on 71% higher revenues of $203,680,000 up from $119,400,000 driven by a 224% increase in DTC e-commerce to $82 million, or 40% of revenue. Camera unit sales were about 700,000, and the higher-end models above $300 accounted for 95% of revenue, sending ASP up to $366, the highest ever. The action ... Log in to view full article.

 


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