Preview - Please log in to view full article.

Article Date: August 2020
Word Count: 187

GoPro Results Tumble As It Pivots To DTC


Net loss grew to $50,975,000 from a loss of $11,287,000 last year in the second quarter, on revenues that were more than halved to $134,246,000 from $292,429,000, including a 72% plunge in wholesale to $74.7 million partially offset by a 125% gain in sales through gopro.com to $59.5 million. Gross margin narrowed 460 basis points to 30.3%, attributed to under-absorption of fixed manufacturing costs in the seasonally small quarter. GPRO trimmed its operating expenses by 22% as it transitions to a primarily DTC distribution model, with across the board cuts from R&D, sales ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.