Golf Study Tracks Buying Habits in Shifting Market
The loss of over 100 off-course golf retail doors in 2016 presents an opportunity for on-course retail and custom fitting specialists, according to the 2017 Serious Golfers Shopping and Purchasing Habits Study from Golf Datatech. Among avid golfers, the custom fitting segment is growing in importance, with share of units sold in the low-single digits, but much higher than that in ... Log in to view full article.