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Article Date: November 2014
Word Count: 582

Golf Pushes Past Nadir, Still Looking for Answers


Regrouping and refocusing are underway throughout the golf industry, which has been plagued with declining U.S. participation numbers, unfavorable weather conditions and a retail inventory glut for much of 2014. Everyone is looking for answers to get the game out of its rut and growing again, and none of the major players is showing signs of walking away from the global sport. Instead, there is new senior executive leadership in place at both Nike Golf and TaylorMade and, perhaps, more realistic expectations about the growth trajectory for the business side of the game.

 

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