Gap Launching Athleta for Men
Having no doubt noticed Lululemon’s booming men’s business that has grown from a tiny base to 22% of revenues in the past few years, GPS is launching Hill City, a men’s technical apparel brand. The launch online and at 50 select Athleta locations is set for mid-October. The new division will be headed by Noah Palmer, a former MLS player who ... Log in to view full article.
