The Eager Beavertons’ increasing emphasis on their own direct-to-consumer sales over the past several years that has seen smaller and undifferentiated retailers lose access to key product and in many cases get cut off completely, is now impacting their largest customer. Big Foot put a brave face on the situation, but conceded that the Swoosh’s share of its revenues will drop to below 60% this year, and to no more than 55% by the fourth quarter, down from 70% last year and 75% in 2020. FL realized it had to diversify last year, as the EBs’ focus on their Consumer ... Log in to view full article.