Foot Locker Takes Stake in Super Heroic Kids Sneaker
Big Foot said it would invest $3 million for a minority stake in SuperHeroic, a kids’ footwear maker also backed by Magic Johnson that has raised $10 million since it was founded in 2016. The venture of Jayson Mayden, a former Brand Jordan designer who also was involved in the Nike Fuel Band, and Harshal Sisodia, former global digital brand director at Nike, SuperHeroic is focused on developing sneakers that are simply designed for play and packaged in unusual ways to help promote the idea of fun for children. Big Foot said that as part of the deal, it will ... Log in to view full article.