Preview - Please log in to view full article.

Article Date: May 2022
Word Count: 144

Foot Locker Inks Adidas Deal for Expanded Assortment, Exclusives


Big Foot has been making moves to ensure it has plenty of product in the key basketball category as Nike pulls back, first cutting a deal in Feb. with ABG for Reebok exclusives, and now announcing an enhanced partnership with The Big a. FL will become “the lead partner for Adidas in the basketball category,” in Foot Locker stores in all regions, and will spend an incremental €100 million on Three Stripes ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.