Foot Locker Inks Adidas Deal for Expanded Assortment, Exclusives
Big Foot has been making moves to ensure it has plenty of product in the key basketball category as Nike pulls back, first cutting a deal in Feb. with ABG for Reebok exclusives, and now announcing an enhanced partnership with The Big a. FL will become “the lead partner for Adidas in the basketball category,” in Foot Locker stores in all regions, and will spend an incremental €100 million on Three Stripes ... Log in to view full article.