The Eager Beavertons’ new advertising campaign built around “Sport Changes Everything” and “Running Changes Everything” violates the retailer’s registered trademarks for “Change Everything” and “Running Changes Everything,” according to a complaint filed in NC federal district court. The marks cover sporting goods retail, athletic apparel and organizing sports event such as road races, all activities that Nike is now doing with its marks.

The E.B.s have a sales person at Fleet Feet headquarters who was well aware of the importance ... Log in to view full article.