The success of the company’s long anticipated “health and fitness first” smartwatch may well determine FIT’s fate as it hopes to upsell fitness band users in a maturing wearables market. In Q2, Fitbit saw low-priced competitor Xiaomi take over the top market share spot, and the Ionic is a move upmarket aiming at more full-featured devices like the Apple Watch. The Ionic, now available for pre-ordering and expected to start shipping in Oct., is priced at $300, about the same as the original Series 1 Apple Watch, but undercutting the $400 Series 2, introduced last fall. The timing of the ... Log in to view full article.