The licensed apparel juggernaut will be the exclusive supplier of hundreds of thousands of league licensed items on Walmart.com, with a co-branded Walmart Fan Shop by Fanatics there. The deal accounts for all sports-licensed merchandise offered on WMT’s e-commerce site, and gives the retailer a leg up on Amazon, which relies on third-party marketplace sellers for much of its league licensed apparel selection. For Fanatics, a key benefit is access to Walmart.com’s 100 million-plus monthly visitors, which makes it the #3 most visited e-commerce site ... Log in to view full article.