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Article Date: January 2022
Word Count: 149

Escalade Buys Brunswick Billiards from Life Fitness


ESCA is adding to its share of the billiards market with the iconic, 177-year-old Brunswick brand, which it is acquiring from KPS Capital Partners-backed Life Fitness for $32 million. Brunswick Billiards came to KPS as part of its $490 million acquisition of Life Fitness from Brunswick Corp. in May 2019. The brand will become part of Escalade’s wholly-owned Indian Industries subsidiary, joining Cue & Case, Lucasi, Mizerak, American Heritage, and American Legend in its billiards ... Log in to view full article.

 


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