Eric Liedtke Will Exit Adidas at End of Year
The 25-year veteran of the Big a who has been a member of the executive board since 2014 in charge of global brands, will be replaced by Brian Grevy, who most recently was CEO of Gant brands since 2018 and headed marketing there since 2016. Grevy was head of Adidas’ training division, its largest, from 2014-2016 and had been an Adidas executive since the Reebok acquisition in 2005. He joined Reebok in 1998.
Liedtke, a U.S. citizen, headed marketing for the Big a in Portland prior to replacing ... Log in to view full article.
