Elevate Outdoor Collective Restructures Global Sales
The former K2-MDV Holdings has changed its global sales organization from a fragmented regional approach to a single team in each region supporting all 12 EOC brands. Elevate’s brands include K2 Ski & Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates. Longtime company veteran, Greg Grip was named VP of U.S. ... Log in to view full article.