The long-awaited experiential format will open at the Eastview Mall in Victor, NY, on Apr. 9, ina 100,000-sq.-ft. space that includes climbing walls, golf hitting bays, and batting cages. The new format is about twice the size of a typical Dick’s store, and will serve as a testbed for new merchandising concepts that could eventually trickle down into the rest of the fleet. The second House of Sport, in Knoxville, TN, is expected to open in May.

Also opening in Apr. are two more Dick’s Warehouse Sale stores, ... Log in to view full article.