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Article Date: October 2018
Word Count: 389

Deckers Tightens Ugg Distribution, But Hoka Soars in FQ2


Comprehensive net income increased 34% to $69,314,000 from $51,616,000 in the fiscal second quarter ended Sep. 30 on 4% higher sales at $501,913,000 against $482,460,000 with gains at Hoka more than offsetting a small decline from Ugg. Gross margin expanded 350 basis points to 50.2% from lower airfreight costs, better mix and more full-price selling, and higher margin DTC sales. SG&A was 50 b.p. lower than last year from savings on logistics and warehouse costs and delaying marketing expenses for the Ugg anniversary campaign to H2.

 

Ugg sales slipped 1% to $396.3 million in an important sell-in quarter for the brand, ... Log in to view full article.

 


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