Decathlon Says Sales Rose 352% in 2019
It did not, of course, provide any specifics on sales but did note that it opened two full scale stores in the Bay area market to supplement a pilot store located on Market Street in San Francisco, the latter a location heavily frequented by tourists rather than typical California shoppers as the new stores are aimed at. Square footage in the U.S. is now about 100,000 sq. ft. and it is also focusing on its digital channel here.
The Bay area is something of a sporting goods retail vacuum. Dick’s has just five stores in the entire market, Big 5 shows ... Log in to view full article.