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Article Date: June 2022
Word Count: 253

Crocs Pivots to International and Heydude for Growth


With Asian markets now re-opening after recent lockdowns to combat Covid outbreaks, Crocs is looking to redeploy its last 4-year plan that doubled the brand on U.S. strength out into international markets, CROX said at the Baird investor conference. As the U.S. laps difficult comps on the government stimulus-fueled performance, the company will push into Asia and the Middle East with the clogs, sandals and personalization playbook of recent years. By market, Northern Europe is the one region to post similar consumer concerns as the US. Southern Europe is expected to post strong tourism and vacation numbers this year, while ... Log in to view full article.

 


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