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Article Date: January 2022
Word Count: 563

Crocs’ Hey Dude Deal Adds Runway


The clogmaker said that Hey Dude can easily hit $1 billion or more in annual revenues by 2024, and will be accretive to its bottom line in year one, in a presentation at the ICR Conference. Crocs’ 2021 revenues will be up about 67% year-over-year to over $2.3 billion, better than its previous guidance for 62-65% higher sales, despite continuing supply chain headwinds. Non-GAAP operating margin is expected to come in at nearly 30% for the year. Looking ahead to 2022, CROX sees core brand revenue growth of over 20%, plus an additional $700 to $750 million from Hey Dude, ... Log in to view full article.

 


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