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Article Date: April 2021
Word Count: 84

Columbia Sportswear Hires Nike Vet for Emerging Brands


COLM tapped Craig Zanon to succeed the retiring Doug Morse as SVP, emerging brands, to oversee Sorel, Mountain Hardwear and prAna. All three brands returned to growth in the final quarter of 202 after struggling earlier in the year. Zanon comes over ... Log in to view full article.

 


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