Clarus gave updates on growth and market share opportunities for its Black Diamond, Sierra, PIEPS and SKINourishment “super-fan” outdoor brands at the annual Gateway investor conference. The four brands share the same characteristics, which CLAR defined as having a leading market share in a key market; a history of innovation; significant brand awareness among core consumers; and an opportunity for global growth through a go-to-market strategy. Black Diamond and Sierra were called out for a brand strategy of gaining market share through innovation, which was implemented in 2016 driving revenue growth from $148.2 million that year to $170.7 million in ... Log in to view full article.