Clarus Plans to Move Sierra into Ammunition
The brand, which up to now had only made premium bullets that were sold to OEM channels or enthusiasts who handloaded their own ammunition, sees a major revenue opportunity in adding the ammo-making function to its offering, CLAR told the Liolios investor conference. It sells its bullets for about $0.16 per unit but ammunition can be $1-2 at the same margin, it opines. It sees this as a way to grow the Sierra brand that had $32 million in sales and $12 million in EBITDA last year, perhaps eating up more of that $157 million NOL that is sitting on ... Log in to view full article.