The cash strapped licensing firm, whose principal brands include Cherokee, Tony Hawk and Hi-Tec, has filed a registration statement that will offer as yet unspecified units of stock, warrants, debt securities and preferred stock as well as selling another 2.8 million shares valued at $1.7 million. Gordon Brothers is selling its entire interest and two other investors, Cove Street Capital and Jess Ravitch are selling 31% and 11% of their holdings.

Cherokee has been a victim of the trend among major U.S. retailers to exit licensing deals and simply develop their own private label brands. Most of the damage to Cherokee ... Log in to view full article.