The Fanatics chairman, along with Galaxy Digital chief Mike Novogratz and serial entrepreneur Gary Vaynerchuk, are launching digital collectible company Candy Digital. Fanatics will be majority owner of the new venture, which has already inked an exclusive long-term agreement with Major League Baseball for non-fungible token based collectibles. The company’s website, candy.com, will host a branded storefront and secondary marketplace utilizing the Ethereum blockchain technology, where fans can purchase, collect, view, and trade NFT collectibles. The first release will be a unique NFT of Lou Gehrig’s “Luckiest Man” speech that he delivered on July 4, 1939, after being diagnosed with ... Log in to view full article.