CWH is making a big investment in technology and distribution which it says will vault it to the top of the outdoor category online through a combination of destination retail sites, product category specific microsites, and Amazon. All inventory across its brands and channels will move to a single, unified web platform later this year, with one-day shipping capability from its Greenville, NC, distribution center, which will also open the door to becoming a direct and preferred seller on Amazon. It believes it can capture a large share of outdoor product sales with a multifaceted customer acquisition approach leveraging the ... Log in to view full article.