Boardriders Sells Wetsuit Brand
The Xcel brand was acquired by Colorado-based ZG Collective, which itself was just acquired by Wedge Brands, a new company backed by Silverpeak Capital Partners. ZG owns a number of niche sporting goods brands such as Briko, Level and State of Elevenate. Xcel represented less than 1% of Boardriders’ sales and ... Log in to view full article.