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Article Date: August 2020
Word Count: 354

Black Diamond Falls in Q2, but Sierra Shoots Higher


Clarus' net loss nearly quadrupled to $2,743,000 from a loss of $694,000 as revenue fell 36% to $30,014,000 from $46,994,000 despite a DTC improvement of 7%, led by a 25% sales increase through the Black Diamond e-commerce site. The digital sales paled in comparison to the triple-digit gains seen in much of the industry, but CLAR believes that adhering to full price online will benefit long term, likewise sticking to its usual MAP pricing with wholesale partners. Domestic sales fell 29% to $20,259,000 from $28,422,000 while international sales were down 47% to $9,755,000 from $18,572,000.

 

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